Developing Voice & Tone for Digital Marketing

Thursday April 3, 2025
12:15pm-1:15pm ET

Format: Facilitated Workshop
Location: The Leynse Studio at Spaces@520 (520 8th Avenue, 3rd Floor, New York, NY)

Participating Speakers/Instructors: Facilitated by Roslyn Wertheimer, Senior Content Creator, Capacity Interactive and Jacquelyn Gutierrez, Consultant Digital Marketing, Capacity Interactive
Be Prepared To: Bring some language you have on hand for your brand or organization.

A.R.T./New York is thrilled to be partnering with Capacity Interactive to offer this hands-on workshop that will explore ways to sharpen your marketing skills across the various digital platforms and build stronger connections with your audience. 

A cohesive brand voice allows organizations to connect with audiences in authentic ways across mediums and is a key component of building a memorable brand. A consistent brand voice can even increase revenue up to 33%! In this interactive session you'll explore how your organization would like to be perceived, uncover opportunities for positioning and audience alignment with your brand voice, and understand how to unify your voice and tone across digital platforms.

ACCESSIBILITY: 

Key Takeaways from Health and Wealth: Supporting NYC Theatremakers through Data and Insights and Navigating Change: A Panel Discussionwill both be live-streamed and will include ASL interpretation and live CART captioning for both virtual and in-person attendees. 

All portions of the Forum will include

• Live CART Captioning 

• Large print versions of any printed materials and

• Identifiable staff for wayfinding support.

Additional accommodations for all programs are available upon request, including:

• Support Service Provider (SSP)

• ASL Interpretation

• Visual stories

• Audio Description

A.R.T./New York Spaces@520is fully ADA compliant, including:

• Elevator access to the floor. (Press 3 on the keypad OUTSIDE of the elevator.)

• The building floor is fully wheelchair accessible with no steps.

• All office doors include braille on their signage. 

• One ADA-accessible bathroom.

• A quiet/low sensory space.

We kindly ask that requests for additional accommodations are submitted by Tuesday, March 25, 2025. You may request accommodations directly on the registration form, or by contacting Ashley J. Hicks at [email protected]. We understand that this is not an exhaustive list, so if you have questions or if there is anything else we might be able to provide in order to make our programming accessible to you, we’d love to hear from you.