A.R.T./New York Member Data Project

Announcing Health and Wealth: Supporting NYC Theatremakers through Data and Insights

A.R.T./New York is pleased to announce a high-impact data and research initiative designed to help us better serve our organizational and individual members, while also leveraging our membership’s insights and experiences to provide stronger support for our sector. 

As you know, over the past three years, the theatre industry has been tremendously impacted by both the acute and ongoing impacts of the COVID-19 pandemic. A.R.T./New York’s member theatres continue to face unprecedented challenges including increased supply costs, evolving audience trends, work to provide better wages, and labor scarcity. In recent years, A.R.T./New York has also undergone our own significant transformation, reforming our operating practices and organizational structure to align with our values and to prepare us to meet the emergent needs of those we serve. Our staff, leadership, and operations now support our ability to further focus on understanding and responding to the unique and evolving needs of the field.

Through this project, we are able to better envision a strong and resilient New York theatre industry that uses data to tell its story, advocate for support, and create opportunities for the collaboration and elevation of all theatermakers.

What is the Health and Wealth project?

In simplest terms, the project is about administering a survey that will help us to re-engage with our members as they look today. With the generous support of the Booth Ferris Foundation, over the next year A.R.T./New York is conducting a rigorous and comprehensive review of our membership with three key goals: 

1. To develop a nuanced understanding of the unique challenges and opportunities facing non-profit theatrical organizations in New York; 

2. To adapt our Member Services and Programmatic offerings to provide the most meaningful impact to our members while building a sustainable service model that appropriately leverages our organizational assets; and

3. To articulate and disseminate our learnings on behalf of the field to advocate for greater funding, visibility, and recognition for the Off and Off-Off Broadway ecosystem.

Our community is vast and diverse and we know that a one-size solution will not best serve you. We understand that we must continue to tailor future programming and services to fit your most pressing needs - and this research will help us to do just that!

But this survey is not just about A.R.T./New York, it’s also about understanding big-picture themes and needs for NYC theatre makers as a whole. We will use the data gathered during this project to not only help support you better through our programming, but also to develop a research publication that will identify concrete, actionable insights and recommendations we can take to private and public funders to advocate for solutions that help address the challenges our sector is most struggling with today.

How can I participate?

Consider this your official invitation to participate in Health and Wealth: Supporting NYC Theatremakers through Data and Insights. Note that the survey will be hosted on the Alchemer platform, managed by our research partner SMU DataArts. You can expect to receive reminders from us along the way.

DEADLINE EXTENDED! To provide our members with more time to participate, we are extending the survey period by 2 weeks. The survey will now close on September 30, 2024.

• CLICK HERE to begin your member survey
• A.R.T./New York Survey FAQ: CLICK HERE
• CLICK HERE for a PDF of the full list of survey questions
• Upcoming events:
• September 12 @ 12pm ET - September Survey Town Hall (Register Here)
• CLICK HERE to view a recorded Info Session further explaining this project and what to expect when taking the survey.

As a thank-you to our survey takers, A.R.T./New York is pleased to offer you:

• A $30 Amazon gift card to all participants who complete the survey. The gift card will be emailed within 10 days of completing the survey to the email address you provide at the beginning of the survey. Due to recent unverified submissions and the distribution of this survey to groups who are not New York City theatre makers, we may require extra time to verify your submission and distribute gift cards. Only survey responses that are current New York theatremakers or members of A.R.T./New York are eligible for this offer.

• 20% off all studio rentals for participants who complete the survey. This offer is available through the duration of the survey and expires on Sept. 30, 2024. Bookings must conclude by Dec. 31, 2024. Promo rates cannot be applied to performances or classes/workshops with fees. Click here for more information on our studios, or click here to request promo pricing.

Who is involved in the project?

We've called in the experts to help us out. With their guidance, we're diving deep into data and finding the nuggets of wisdom that will shape our next moves. This includes:

Questions?

If you have any questions about the project or how you can get involved, contact Adam Mummery, Grants and Data Manager at [email protected]