News and Updates
2012 Edith Lutyens and Norman Bel Geddes Fund Recipients
Thursday, December 15, 2011 05:00 PM

Yara Arts Group - Dream Bridge

Yara Arts Group, Dream Bridge. Photo: Baird Cornell

Congratulations to the recipients of the 2012 Edith Lutyens and Norman Bel Geddes Design Enhancement Fund grant. This year, eight companies received a total of $46,000 to enhance their productions:

Big Dance Theater // Ich KürbisGeist
Set and lighting enhancement for designs by Joanne Howard and Joe Levasseur

Juneteenth Legacy Theatre // Diana Sands
Costume and set enhancement for designs by Ali Turns and Harlan Penn

Keen Company // Painting Churches
Set enhancement for designs by Beowulf Boritt

New Georges // Alicegraceanon
Set and sound enhancement for designs by Nick Francone and Marcelo Anez

Red Bull Theater // The Maids
Set enhancement for designs by Dane Laffrey

Red Fern Theatre Company // March
Set and projections enhancement for designs by James Sink

Treehouse Shakers // Hatched
Set and puppet enhancement for designs by Lauren Rockman and Patti Gilstrap

Yara Arts Group // Dream Bridge
Set and projections enhancement for designs by Mikhail Shraga

Building Audience Participation - Fall 2011
Thursday, September 29, 2011 12:05 PM

Building Audience Participation with Micki Hobson

A four-part workshop on how to use annual planning, image building, strategic targeting and effective communications to strengthen your brand and build your audience.

Micki is the one you want in your corner. She is the clear-eyed warrior of the not-for-profit world, slaying doubt and misinformation wherever she goes. For us at The Room, we gained that most important and useful of tools from Micki: a sense of direction. Micki cuts through it all to get to the essentials of how you go from imagining to DOING. Nothing is more valuable than that.

Zack Fine // The Room



Saturday, December 3, 2011
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Organizational Planning & Process: Parts 1 & 2 

Ideas are a dime a dozen—unless you can make them happen. To do this, you need to carefully prioritizing and managing your limited human and financial resources. This session covers the how-to's for putting cement under your sales and fundraising efforts, including time management, creating a calendar, and carefully building a staff. We’ll discuss how to set helpful benchmarks, review methods for data retrieval and analysis, and provide the group with exercises for self-assessment. Register »



Sunday, December 4, 2011
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation: Annual Planning

Understanding how people on the outside see your company is key to being in control of that image. In this workshop, participants will complete a 'branding' exercise to evaluate the strengths and weaknesses of the components that comprise their company’s image. We’ll discuss 'Tools' related to each item, as well as ways to measure the success of your institutional development programs. Register »



Monday, December 5, 2011
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation: Image Building

When you build partnerships around a particular production, these collaborations can often develop into long-term alliances, with residual benefits far beyond the box office. Learn how to target specific audiences for a specific project through the development of partnerships with individuals and organizations whose interests are relevant to the subject matter of the production. This workshop emphasizes the need for clear project descriptions, and for creating pertinent ‘surround events' to enhance the experience for a variety of constituencies. This workshop is most helpful if you have a specific production planned that will be presented no sooner than four (but preferably six) months from the date of the session. Register »



Monday, December 6, 2011
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation: Image Building

Are you getting your message across? Are you doing it in the most compelling and economical way? This session will focus on evaluating different communication 'tools', including direct marketing, direct mail, e-mail, websites, and in-house publications, to determine what will be most useful to your theatre’s needs. In this session, we’ll emphasize the importance of maintaining an institutional image, and discuss how to create multi-use materials. Register »


Michalann (Micki) Hobson is an arts management specialist concentrating in areas of Institutional Development, Audience Building, Strategic Planning, Management Training, Staffing, Budgeting, and Conference Planning. Since 1978, she has worked with over 400 performing arts organizations and museums throughout the United States, Toronto, London, and Budapest. One of the leading proponents of management initiatives designed to examine and challenge long-standing assumptions about arts administration, she is especially skilled in the implementation and staffing of integrated marketing and development departments—a concept she initiated over twenty years ago for the Canadian Opera Company. Under her direction, numerous pilot projects have identified innovative means through which constituent organizations, both collectively and individually, could adapt to 'changing' environments through citywide research and cooperative marketing initiatives. These include performing arts organizations and museums in Cleveland, Pittsburgh, St. Louis, and the not-for-profit theaters in New York City—sponsored by The Cleveland Foundation, The Heinz Endowments, St. Louis Regional Arts Council, and the Alliance for Resident Theatres/New York respectively. In addition to her individual projects, she teaches a series of Audience Building and Planning Workshops for the Alliance of Resident Theatres/New York, which she has designed to assist participants in the development of an integrated plan to increase both earned and contributed income.

Theatre Communications Group/APASO Fiscal Health Survey
Thursday, September 29, 2011 12:05 PM


A.R.T./New York, in partnership with Theatre Communications Group (TCG) and the Association of Performing Arts Service Organizations (APASO), is conducting another very short snapshot survey to get an up-to-the-minute sense of how your arts organization is faring. The information gathered in this survey will contribute to a regional and national picture of the fiscal health of the arts, so we urge you to complete it! Even if you don't think all of the questions are relevant to your organization, we do ask that you participate as long as you are a not-for-profit arts organization.


  1. This survey will not require you to crunch any numbers and should only take 5-10 minutes. You must begin and submit it during the same session; you cannot save your answers and submit them later.
  2. If you receive this survey from more than one service organization, please fill it out only once, but do select all service organizations with which you are affiliated on the preliminary information page.
  3. If your fiscal year 2011 is not yet over, please estimate where you will be.
  4. In order to provide an accurate analysis of the data, this survey is intended only for not-for-profit arts organizations. Those who should NOT fill this survey out include arts service organizations, individual artists or teachers, commercial producers or companies, and for-profit theatre camps or studios.
  5. If you have any questions about the survey, please email Chris Shuff at [email protected]


The link to the survey is:

The survey deadline is Friday, October 7, 2011.

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