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- Ep.1, “OOBA // THEN AND NOW”
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- EP 3, “LYNNETTE TAYLOR // WARRIOR LOVE”
- EP 4, “THE CAREGIVERS // BRINGING OUR WHOLE SELVES”
- EP 5, “TAVIA RIVÉE JEFFERSON // LAUNCH THE CLASS!”
- EP 6, "REBECCA KELLYG // HARMONIZING WITH THE SELF"
- EP 7, "THERESA BUCHHEISTER // THE ILLUSION OF STABILITY"
- EP 8, TECHNICIAN TRAINING // SENDING THE ELEVATOR BACK DOWN
- EP 9, NEW LEADERSHIP // TO BE OF SERVICE
- S2 EP1, "SAM MORREALE // MAKING THE REVOLUTION IRRESISTIBLE
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A four-part workshop on how to use annual planning, image building, strategic targeting and effective communications to strengthen your brand and build your audience.
Every once in a while there comes an opportunity to truly grow and learn something as a theatre company. Whether fledgling or long-established, the workshops led by Micki Hobson are a fantastic opportunity for self-evaluation for you and your theatre company.
Andrew Smith // Project Y Theatre Company
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BUILDING AUDIENCE PARTICIPATION: ANNUAL PLANNING Saturday, December 1, 2012 Ideas are a dime a dozen—unless you can make them happen. To do this, you need to carefully prioritize and manage your limited human and financial resources. This session covers how to put cement under your sales and fundraising efforts, including time management, creating a calendar, and carefully building a staff.
BUILDING AUDIENCE PARTICIPATION: IMAGE BUILDING Sunday, December 2, 2012 Understanding how people on the outside see your company is key to being in control of that image. In this workshop, participants will complete a branding exercise to evaluate the strengths and weaknesses of the components that comprise their company's image.
BUILDING AUDIENCE PARTICIPATION: STRATEGIC TARGETING Monday, December 3, 2012 When you build partnerships around a particular production, these collaborations can often develop into long-term alliances, with residual benefits far beyond the box office. Learn how to target specific audiences for a specific project through the development of partnerships with individuals and organizations whose interests are relevant to the subject matter of the production.
BUILDING AUDIENCE PARTICIPATION: SMART COMMUNICATING Tuesday, December 4, 2012 Are you getting your message across? Are you doing it in the most compelling and economical way? This session will focus on evaluating different communication tools, including direct marketing, direct mail, e-mail, websites, and in-house publications, to determine what will be most useful to your theatre's needs.
Michalann (Micki) Hobson is an arts management specialist concentrating in areas of Institutional Development, Audience Building, Strategic Planning, Management Training, Staffing, Budgeting, and Conference Planning. Since 1978, she has worked with over 400 performing arts organizations and museums throughout the United States, Toronto, London, and Budapest. One of the leading proponents of management initiatives designed to examine and challenge long-standing assumptions about arts administration, she is especially skilled in the implementation and staffing of integrated marketing and development departments-a concept she initiated over twenty years ago for the Canadian Opera Company. Under her direction, numerous pilot projects have identified innovative means through which constituent organizations, both collectively and individually, could adapt to 'changing' environments through citywide research and cooperative marketing initiatives. These include performing arts organizations and museums in Cleveland, Pittsburgh, St. Louis, and the not-for-profit theaters in New York City-sponsored by The Cleveland Foundation, The Heinz Endowments, St. Louis Regional Arts Council, and the Alliance for Resident Theatres/New York respectively. In addition to her individual projects, she teaches a series of Audience Building and Planning Workshops for the Alliance of Resident Theatres/New York, which she has designed to assist participants in the development of an integrated plan to increase both earned and contributed income. |
