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CANCELED: Audience Development // Online Only
Tuesday, December 03, 2019, 6:00 PM - 9:00 PM EST
Category: FY20 Workshops

CANCELED: Audience Development

Tuesday, December 3, 2019
6:00pm - 9:00pm

**This workshop is being held via an interactive livestream. Registrants will receive a link to the livestream in their confirmation email.

This workshop will present tangible strategies on ways to build and expand multicultural audiences for the arts. The workshop includes an overview on national trends on engaging diverse communities including the following topics:
- impact of immigration
- generational marketing
- ten tools for building communities, and
- social media and the impact of press, publicity, and advertising on multicultural audiences.
Participants will break up into workshop groups and prepare a draft of an outline that maps tactics to engage a diverse audience. Groups will present outcomes and conclude with a summary of the discussion and action steps moving forward.

Donna Walker-Kuhne is President of Walker International Communications Group, a 30 year old boutique marketing and audience development consulting agency. She provides consulting services to numerous arts organizations throughout the world and has generated over $20m in earned income. She is also Senior Advisor, Community Engagement, New Jersey Performing Arts Center. A veteran of over 19 Broadway productions, her nonprofit clients include Restoration Art, 2econd Stage Theater, Alvin Ailey American Dance Theatre, Dance USA and The Apollo Theater.She is co-founder of Impact Broadway a multicultural project that engages over 300 students as audience members for Broadway with the goal to empower this community to be economic drivers of new audiences for the Broadway Theater district. She is a lecturer and key note presenter for arts conferences in Moscow, Russia, Bloemfontein, South Africa, University of Berlin, AMA Conference in Edinburgh and Australian Arts Conferences.

 

 

For accessibility information, special circumstances, or other accommodations please contact Kirsten Sweeney at [email protected]. Interpretation services are available by request; requests must be made at least 7 business days before the event.


Contact: Kirsten Sweeney - [email protected]