News and Updates
Theatre Bay Area Intrinsic Impact Subsidies
Thursday, May 17, 2012 12:00 AM

Theatre Bay Area Announces Duke Foundation subsidy for U.S. theatre organizations interested in studying the impact of their programs on their patrons

Counting New Beans

Theatre Bay Area is excited to announce that, thanks to generous support from the Doris Duke Foundation, up to thirty theatre organizations across the country will be able to survey their audiences using the intrinsic impact questions developed for the Counting New Beans study released earlier this year at a reduced cost.  These questions, and the unique surveying technology developed through that project, will allow arts organizations to quickly and easily survey their audiences on the impact of the art and immediately see and explore the results.  Through this program, theatre organizations will also receive 3-5 hours of consulting with the project director of Counting New Beans, Clayton Lord, in order to develop their survey, understand results, and construct actionable steps. 

To apply for this subsidy, please visit

All theatre organizations of all sizes and variations in the United States are eligible to apply for this subsidy, and organizations that do not get this subsidy are still eligible to participate for the full fee.  Any questions should be directed to, and the deadline to apply is June 3, 2012.

Information on the Subsidy

  1. This subsidy is only available to theatre organizations in the United States. That said, intrinsic impact work (and the web interface and support system Theatre Bay Area has piloted with WolfBrown) is available to all genres throughout the world. So if you are not a theatre company in the United States, but are interested in doing this work, please email Clayton Lord at to be pointed in the right direction.
  2. The basic fee structure for intrinsic impact assessment through Theatre Bay Area is as follows: $1,000 one-time setup fee per organization to build your basic survey, provide you with tutorials on the basic concepts, and map out a plan for future surveying, plus $500 per production you choose to survey. The Duke Foundation provides a subsidy of $1,000 per organization for 30 organizations, which covers the setup fee. This means that any theatre organization conducting this work will have a minimum fee outlay of $500. We recommend, but do not require, that organizations doing this work for the first time plan to survey multiple productions over the course of a season to get a baseline.  The fees associated with this process are for the consulting time necessary on Theatre Bay Area’s part to help each organization craft their survey and learn how to navigate and analyze their own results.
  3. The subsidy is meant to allow Theatre Bay Area to provide support to a cohort of thirty diverse organizations (diverse in all senses) within the theatre field of the United States. We will be taking into account board, staff and audience diversity, organization size, geographic location, type of work/mission, and proposed projects. That said, even if you do not get the subsidy, you will be welcome to participate in the surveying program.

Information on the application process

  1. Applications are due by June 3, 2012.
  2. If you have any questions along the way, please email
Building Audience Participation - Spring 2012
Monday, April 23, 2012 12:00 PM

Building Audience Participation with Micki Hobson

A four-part workshop on how to use annual planning, image building, strategic targeting and effective communications to strengthen your brand and build your audience.

Micki is the one you want in your corner. She is the clear-eyed warrior of the not-for-profit world, slaying doubt and misinformation wherever she goes. For us at The Room, we gained that most important and useful of tools from Micki: a sense of direction. Micki cuts through it all to get to the essentials of how you go from imagining to DOING. Nothing is more valuable than that.

Zack Fine // The Room


Saturday, May 19, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation 

This workshop is a high-test mixture of crucial information, designed to kick your Building Audience Participation toolbox into a high gear. Greatest hits will be selected from Micki’s previous workshops on annual planning, image building, the development of surround events, and the ever-critical design of staff and support systems. The goal? To sharpen your skills, and make sure all the pieces in your master plan are working together to perfection.

This will be an intense, hands-on learning experience. You’ll participate through on-site exercises, and work with practical evaluation tools that deepen your insights into your own unique needs and help you identify and maximize your assets. You’ll come away from this workshop with dozens of new ideas to turbo-charge your BAP tools! Register »


Sunday, May 20, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Organizational Planning & Process: Parts 1 & 2 

Ideas are a dime a dozen—unless you can make them happen. To do this, you need to carefully prioritizing and managing your limited human and financial resources. This session covers the how-to's for putting cement under your sales and fundraising efforts, including time management, creating a calendar, and carefully building a staff. We’ll discuss how to set helpful benchmarks, review methods for data retrieval and analysis, and provide the group with exercises for self-assessment. Register »


Monday, May 21, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation: Annual Planning

Understanding how people on the outside see your company is key to being in control of that image. In this workshop, participants will complete a 'branding' exercise to evaluate the strengths and weaknesses of the components that comprise their company’s image. We’ll discuss 'Tools' related to each item, as well as ways to measure the success of your institutional development programs. Register »



Tuesday, May 22, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation: Image Building

When you build partnerships around a particular production, these collaborations can often develop into long-term alliances, with residual benefits far beyond the box office. Learn how to target specific audiences for a specific project through the development of partnerships with individuals and organizations whose interests are relevant to the subject matter of the production. This workshop emphasizes the need for clear project descriptions, and for creating pertinent ‘surround events' to enhance the experience for a variety of constituencies. This workshop is most helpful if you have a specific production planned that will be presented no sooner than four (but preferably six) months from the date of the session. Register »



Wednesday, May 23, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation: Image Building

Are you getting your message across? Are you doing it in the most compelling and economical way? This session will focus on evaluating different communication 'tools', including direct marketing, direct mail, e-mail, websites, and in-house publications, to determine what will be most useful to your theatre’s needs. In this session, we’ll emphasize the importance of maintaining an institutional image, and discuss how to create multi-use materials. Register »


Michalann (Micki) Hobson is an arts management specialist concentrating in areas of Institutional Development, Audience Building, Strategic Planning, Management Training, Staffing, Budgeting, and Conference Planning. Since 1978, she has worked with over 400 performing arts organizations and museums throughout the United States, Toronto, London, and Budapest. One of the leading proponents of management initiatives designed to examine and challenge long-standing assumptions about arts administration, she is especially skilled in the implementation and staffing of integrated marketing and development departments—a concept she initiated over twenty years ago for the Canadian Opera Company. Under her direction, numerous pilot projects have identified innovative means through which constituent organizations, both collectively and individually, could adapt to 'changing' environments through citywide research and cooperative marketing initiatives. These include performing arts organizations and museums in Cleveland, Pittsburgh, St. Louis, and the not-for-profit theaters in New York City—sponsored by The Cleveland Foundation, The Heinz Endowments, St. Louis Regional Arts Council, and the Alliance for Resident Theatres/New York respectively. In addition to her individual projects, she teaches a series of Audience Building and Planning Workshops for the Alliance of Resident Theatres/New York, which she has designed to assist participants in the development of an integrated plan to increase both earned and contributed income.

2012 Nancy Quinn Fund Grant Recipients
Thursday, April 19, 2012 02:00 PM

The New Stage Theater Company

The New Stage Theatre Company's’ production of Mapping Möbius.

Congratulations to the following 32 companies who received a total of $50,000 through the The FY12 Nancy Quinn Fund program, supported by Con Edison and the Mental Insight Foundation. The Nancy Quinn Fund provides general operating support to A.R.T./New York member companies with budgets under $100,000.

  • The Active Theater
  • Apple Core Theater Company
  • Blessed Unrest
  • Boomerang Theatre Company
  • Circus Amok
  • Collapsable Giraffe
  • Crossing Jamaica Avenue
  • The Deconstructive Theatre Project
  • Downtown Art
  • Fulcrum Theater
  • Immediate Medium
  • IRT Theater
  • Little Lord
  • Modern-Day Griot Theatre Company
  • The Movement Theatre Company
  • The New Stage Theatre Company
  • New Worlds Theatre Project
  • Nia Theatrical Production Company
  • Partial Comfort Productions
  • Peculiar Works Project
  • Polybe + Seats
  • The Queen's Company
  • Rabbit Hole Ensemble
  • Red Fern Theatre Company
  • Resonance Ensemble
  • Rising Circle Theater Collective
  • Roots&Branches Theater
  • Studio 42
  • Theatre Askew
  • Treehouse Shakers
  • Untitled Theater Company No. 61
  • Vampire Cowboys
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