News and Updates
2013 Edith Lutyens and Norman Bel Geddes Fund Recipients
Thursday, December 20, 2012 12:10 PM

Working Theater - La Ruta

Working Theater, design for La Ruta.

Congratulations to the recipients of the 2013 Edith Lutyens and Norman Bel Geddes Design Enhancement Fund grant. This year, seven companies received a total of $46,000 to enhance their productions:

HERE // You are dead. You are here.
To enhance designs by Jared Mezzocchi

New Georges // Goldor $ Mythyka: A Hero is Born
To enhance designs by Jared Mezzocchi and Piama Habibullah

Performance Space 122 // TYSON vs ALI
To enhance designs by Reid Farrington

Project Y Theatre Company // User's Guide To Hell: Featuring Bernard Madoff
To enhance designs by Kevin Judge

TACT/The Actors Company Theatre // Happy Birthday
To enhance designs by Brett J. Banakis and Campbell Baird

The Talking Band, Inc. // Marcellus Shale
To enhance designs by Anna Kiraly

Working Theater // La Ruta
To enhance designs by Raul Abrego

2013 Creative Space Grant Round One Recipients
Thursday, December 20, 2012 12:00 PM

A.R.T./New York Creative Space Grant Program

Congratulations to the following 50 companies who received space grants through the Creative Space Grant program, supported by the Andrew W. Mellon Foundation. A total of 4500 hours was distributed for use between January 1 and June 30, 2013.

  • The Artful Conspirators
  • ArtsConnection
  • The Builders Association
  • Cherry Lane Theatre
  • The Civilians
  • Clubbed Thumb, Inc.
  • The Drama League
  • Encompass New Opera Theatre
  • Epic Theatre Ensemble
  • Faux-Real Theatre Company
  • Glass Bandits Theater Company
  • Golden Fleece
  • Guerrilla Shakespeare Project
  • HERE
  • Houses on the Moon Theater Company
  • I.D.E.A.S.
  • Juneteenth Legacy Theatre
  • Little Lord
  • Ma-Yi Theater Company
  • Mabou Mines Development Foundation
  • Naked Angels
  • The New Group
  • New York City Players
  • New York Classical Theatre
  • New York Neo-Futurists
  • Noor Theatre
  • Page 73 Productions
  • The Play Company
  • The Playwrights Realm
  • Pan Asian Repertory Theatre
  • Parallel Exit
  • Peculiar Works Project
  • Project Y Theatre Company
  • Prospect Theater Company
  • Rabbit Hole Ensemble
  • Rattlestick Playwrights Theater
  • Rising Circle Theater Collective
  • The Shadow Box Theatre
  • SPACE on Ryder Farm
  • Studio 42
  • The Talking Band, Inc.
  • Target Margin Theater
  • The TEAM
  • Theater Breaking Through Barriers
  • Theatre Askew
  • Vampire Cowboys
  • viBe Theater Experience
  • Vineyard Theatre
  • Working Theater
Building Audience Participation // Winter 2012
Monday, November 12, 2012 03:16 PM

Building Audience Participation

A four-part workshop on how to use annual planning, image building, strategic targeting and effective communications to strengthen your brand and build your audience.

Every once in a while there comes an opportunity to truly grow and learn something as a theatre company. Whether fledgling or long-established, the workshops led by Micki Hobson are a fantastic opportunity for self-evaluation for you and your theatre company.

Andrew Smith // Project Y Theatre Company 



Saturday, December 1, 2012
520 8th Avenue, 3rd Floor
Prerequisite: Organizational Planning & Process: Parts 1 & 2 

Ideas are a dime a dozen—unless you can make them happen. To do this, you need to carefully prioritize and manage your limited human and financial resources. This session covers how to put cement under your sales and fundraising efforts, including time management, creating a calendar, and carefully building a staff. 

Register »



Sunday, December 2, 2012
520 8th Avenue, 3rd Floor
Prerequisite: Building Audience Participation: Annual Planning

Understanding how people on the outside see your company is key to being in control of that image. In this workshop, participants will complete a branding exercise to evaluate the strengths and weaknesses of the components that comprise their company's image.

Register »



Monday, December 3, 2012
520 8th Avenue, 3rd Floor
Prerequisite: Building Audience Participation: Image Building

When you build partnerships around a particular production, these collaborations can often develop into long-term alliances, with residual benefits far beyond the box office. Learn how to target specific audiences for a specific project through the development of partnerships with individuals and organizations whose interests are relevant to the subject matter of the production. 

Register »



Tuesday, December 4, 2012
520 8th Avenue, 3rd Floor
Prerequisite: Building Audience Participation: Image Building

Are you getting your message across? Are you doing it in the most compelling and economical way? This session will focus on evaluating different communication tools, including direct marketing, direct mail, e-mail, websites, and in-house publications, to determine what will be most useful to your theatre's needs. 

Register »


Michalann (Micki) Hobson is an arts management specialist concentrating in areas of Institutional Development, Audience Building, Strategic Planning, Management Training, Staffing, Budgeting, and Conference Planning. Since 1978, she has worked with over 400 performing arts organizations and museums throughout the United States, Toronto, London, and Budapest. One of the leading proponents of management initiatives designed to examine and challenge long-standing assumptions about arts administration, she is especially skilled in the implementation and staffing of integrated marketing and development departments-a concept she initiated over twenty years ago for the Canadian Opera Company. Under her direction, numerous pilot projects have identified innovative means through which constituent organizations, both collectively and individually, could adapt to 'changing' environments through citywide research and cooperative marketing initiatives. These include performing arts organizations and museums in Cleveland, Pittsburgh, St. Louis, and the not-for-profit theaters in New York City-sponsored by The Cleveland Foundation, The Heinz Endowments, St. Louis Regional Arts Council, and the Alliance for Resident Theatres/New York respectively. In addition to her individual projects, she teaches a series of Audience Building and Planning Workshops for the Alliance of Resident Theatres/New York, which she has designed to assist participants in the development of an integrated plan to increase both earned and contributed income. 

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