News and Updates
Building Audience Participation - Spring 2012
Monday, April 23, 2012 12:00 PM

Building Audience Participation with Micki Hobson

A four-part workshop on how to use annual planning, image building, strategic targeting and effective communications to strengthen your brand and build your audience.

Micki is the one you want in your corner. She is the clear-eyed warrior of the not-for-profit world, slaying doubt and misinformation wherever she goes. For us at The Room, we gained that most important and useful of tools from Micki: a sense of direction. Micki cuts through it all to get to the essentials of how you go from imagining to DOING. Nothing is more valuable than that.

Zack Fine // The Room


Saturday, May 19, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation 

This workshop is a high-test mixture of crucial information, designed to kick your Building Audience Participation toolbox into a high gear. Greatest hits will be selected from Micki’s previous workshops on annual planning, image building, the development of surround events, and the ever-critical design of staff and support systems. The goal? To sharpen your skills, and make sure all the pieces in your master plan are working together to perfection.

This will be an intense, hands-on learning experience. You’ll participate through on-site exercises, and work with practical evaluation tools that deepen your insights into your own unique needs and help you identify and maximize your assets. You’ll come away from this workshop with dozens of new ideas to turbo-charge your BAP tools! Register »


Sunday, May 20, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Organizational Planning & Process: Parts 1 & 2 

Ideas are a dime a dozen—unless you can make them happen. To do this, you need to carefully prioritizing and managing your limited human and financial resources. This session covers the how-to's for putting cement under your sales and fundraising efforts, including time management, creating a calendar, and carefully building a staff. We’ll discuss how to set helpful benchmarks, review methods for data retrieval and analysis, and provide the group with exercises for self-assessment. Register »


Monday, May 21, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation: Annual Planning

Understanding how people on the outside see your company is key to being in control of that image. In this workshop, participants will complete a 'branding' exercise to evaluate the strengths and weaknesses of the components that comprise their company’s image. We’ll discuss 'Tools' related to each item, as well as ways to measure the success of your institutional development programs. Register »



Tuesday, May 22, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation: Image Building

When you build partnerships around a particular production, these collaborations can often develop into long-term alliances, with residual benefits far beyond the box office. Learn how to target specific audiences for a specific project through the development of partnerships with individuals and organizations whose interests are relevant to the subject matter of the production. This workshop emphasizes the need for clear project descriptions, and for creating pertinent ‘surround events' to enhance the experience for a variety of constituencies. This workshop is most helpful if you have a specific production planned that will be presented no sooner than four (but preferably six) months from the date of the session. Register »



Wednesday, May 23, 2012
520 8th Avenue, 3rd Floor, Conference Room
Prerequisite: Building Audience Participation: Image Building

Are you getting your message across? Are you doing it in the most compelling and economical way? This session will focus on evaluating different communication 'tools', including direct marketing, direct mail, e-mail, websites, and in-house publications, to determine what will be most useful to your theatre’s needs. In this session, we’ll emphasize the importance of maintaining an institutional image, and discuss how to create multi-use materials. Register »


Michalann (Micki) Hobson is an arts management specialist concentrating in areas of Institutional Development, Audience Building, Strategic Planning, Management Training, Staffing, Budgeting, and Conference Planning. Since 1978, she has worked with over 400 performing arts organizations and museums throughout the United States, Toronto, London, and Budapest. One of the leading proponents of management initiatives designed to examine and challenge long-standing assumptions about arts administration, she is especially skilled in the implementation and staffing of integrated marketing and development departments—a concept she initiated over twenty years ago for the Canadian Opera Company. Under her direction, numerous pilot projects have identified innovative means through which constituent organizations, both collectively and individually, could adapt to 'changing' environments through citywide research and cooperative marketing initiatives. These include performing arts organizations and museums in Cleveland, Pittsburgh, St. Louis, and the not-for-profit theaters in New York City—sponsored by The Cleveland Foundation, The Heinz Endowments, St. Louis Regional Arts Council, and the Alliance for Resident Theatres/New York respectively. In addition to her individual projects, she teaches a series of Audience Building and Planning Workshops for the Alliance of Resident Theatres/New York, which she has designed to assist participants in the development of an integrated plan to increase both earned and contributed income.

2012 Nancy Quinn Fund Grant Recipients
Thursday, April 19, 2012 02:00 PM

The New Stage Theater Company

The New Stage Theatre Company's’ production of Mapping Möbius.

Congratulations to the following 32 companies who received a total of $50,000 through the The FY12 Nancy Quinn Fund program, supported by Con Edison and the Mental Insight Foundation. The Nancy Quinn Fund provides general operating support to A.R.T./New York member companies with budgets under $100,000.

  • The Active Theater
  • Apple Core Theater Company
  • Blessed Unrest
  • Boomerang Theatre Company
  • Circus Amok
  • Collapsable Giraffe
  • Crossing Jamaica Avenue
  • The Deconstructive Theatre Project
  • Downtown Art
  • Fulcrum Theater
  • Immediate Medium
  • IRT Theater
  • Little Lord
  • Modern-Day Griot Theatre Company
  • The Movement Theatre Company
  • The New Stage Theatre Company
  • New Worlds Theatre Project
  • Nia Theatrical Production Company
  • Partial Comfort Productions
  • Peculiar Works Project
  • Polybe + Seats
  • The Queen's Company
  • Rabbit Hole Ensemble
  • Red Fern Theatre Company
  • Resonance Ensemble
  • Rising Circle Theater Collective
  • Roots&Branches Theater
  • Studio 42
  • Theatre Askew
  • Treehouse Shakers
  • Untitled Theater Company No. 61
  • Vampire Cowboys
World Theatre Day 2012
Wednesday, March 07, 2012 02:44 PM

World Theatre Day 2012

Created in 1961 by the International Theatre Institute (ITI), World Theatre Day is celebrated annually on March 27 by ITI Centers and the international theatre community. Various national and international theatre events are organized to mark this occasion, such as the creation and circulation of the World Theatre Day International Message through which, at the invitation of ITI, a figure of world stature shares his or her reflections on the theme of Theatre and a Culture of Peace. The author of this year's International Message will be actor John Malkovich.

A.R.T./New York is partnering with the NYC World Theatre Day Coalition again this year to promote World Theatre Day to the New York community. Below are a couple of ways you can get involved.

Attend an event
A number of exciting initiatives are in the works, including Shinsai: Theaters for Japan at The Public Theater, The HotINK Festival of International Plays at Lark Play Development Center, and a Celebration Event on March 27. Be sure to check out in the coming weeks for up-to-date information.

Join the coalition
Help spread the World Theatre Day message by joining the coalition at

Make a video
Theatre Communications Group (TCG), the home to the U.S. Center of the International Theatre Institute, invites theatre makers to demonstrate the vitality of international theatre today by participating in the I AM THEATRE project. For instructions on how to submit your video visit the TCG website. 

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