News and Updates
2013 Creative Space Grant Round One Recipients
Thursday, December 20, 2012 12:00 PM

A.R.T./New York Creative Space Grant Program

Congratulations to the following 50 companies who received space grants through the Creative Space Grant program, supported by the Andrew W. Mellon Foundation. A total of 4500 hours was distributed for use between January 1 and June 30, 2013.

  • The Artful Conspirators
  • ArtsConnection
  • The Builders Association
  • Cherry Lane Theatre
  • The Civilians
  • Clubbed Thumb, Inc.
  • The Drama League
  • Encompass New Opera Theatre
  • Epic Theatre Ensemble
  • Faux-Real Theatre Company
  • Glass Bandits Theater Company
  • Golden Fleece
  • Guerrilla Shakespeare Project
  • HERE
  • Houses on the Moon Theater Company
  • I.D.E.A.S.
  • Juneteenth Legacy Theatre
  • Little Lord
  • Ma-Yi Theater Company
  • Mabou Mines Development Foundation
  • Naked Angels
  • The New Group
  • New York City Players
  • New York Classical Theatre
  • New York Neo-Futurists
  • Noor Theatre
  • Page 73 Productions
  • The Play Company
  • The Playwrights Realm
  • Pan Asian Repertory Theatre
  • Parallel Exit
  • Peculiar Works Project
  • Project Y Theatre Company
  • Prospect Theater Company
  • Rabbit Hole Ensemble
  • Rattlestick Playwrights Theater
  • Rising Circle Theater Collective
  • The Shadow Box Theatre
  • SPACE on Ryder Farm
  • Studio 42
  • The Talking Band, Inc.
  • Target Margin Theater
  • The TEAM
  • Theater Breaking Through Barriers
  • Theatre Askew
  • Vampire Cowboys
  • viBe Theater Experience
  • Vineyard Theatre
  • Working Theater
Building Audience Participation // Winter 2012
Monday, November 12, 2012 03:16 PM

Building Audience Participation

A four-part workshop on how to use annual planning, image building, strategic targeting and effective communications to strengthen your brand and build your audience.

Every once in a while there comes an opportunity to truly grow and learn something as a theatre company. Whether fledgling or long-established, the workshops led by Micki Hobson are a fantastic opportunity for self-evaluation for you and your theatre company.

Andrew Smith // Project Y Theatre Company 



Saturday, December 1, 2012
520 8th Avenue, 3rd Floor
Prerequisite: Organizational Planning & Process: Parts 1 & 2 

Ideas are a dime a dozen—unless you can make them happen. To do this, you need to carefully prioritize and manage your limited human and financial resources. This session covers how to put cement under your sales and fundraising efforts, including time management, creating a calendar, and carefully building a staff. 

Register »



Sunday, December 2, 2012
520 8th Avenue, 3rd Floor
Prerequisite: Building Audience Participation: Annual Planning

Understanding how people on the outside see your company is key to being in control of that image. In this workshop, participants will complete a branding exercise to evaluate the strengths and weaknesses of the components that comprise their company's image.

Register »



Monday, December 3, 2012
520 8th Avenue, 3rd Floor
Prerequisite: Building Audience Participation: Image Building

When you build partnerships around a particular production, these collaborations can often develop into long-term alliances, with residual benefits far beyond the box office. Learn how to target specific audiences for a specific project through the development of partnerships with individuals and organizations whose interests are relevant to the subject matter of the production. 

Register »



Tuesday, December 4, 2012
520 8th Avenue, 3rd Floor
Prerequisite: Building Audience Participation: Image Building

Are you getting your message across? Are you doing it in the most compelling and economical way? This session will focus on evaluating different communication tools, including direct marketing, direct mail, e-mail, websites, and in-house publications, to determine what will be most useful to your theatre's needs. 

Register »


Michalann (Micki) Hobson is an arts management specialist concentrating in areas of Institutional Development, Audience Building, Strategic Planning, Management Training, Staffing, Budgeting, and Conference Planning. Since 1978, she has worked with over 400 performing arts organizations and museums throughout the United States, Toronto, London, and Budapest. One of the leading proponents of management initiatives designed to examine and challenge long-standing assumptions about arts administration, she is especially skilled in the implementation and staffing of integrated marketing and development departments-a concept she initiated over twenty years ago for the Canadian Opera Company. Under her direction, numerous pilot projects have identified innovative means through which constituent organizations, both collectively and individually, could adapt to 'changing' environments through citywide research and cooperative marketing initiatives. These include performing arts organizations and museums in Cleveland, Pittsburgh, St. Louis, and the not-for-profit theaters in New York City-sponsored by The Cleveland Foundation, The Heinz Endowments, St. Louis Regional Arts Council, and the Alliance for Resident Theatres/New York respectively. In addition to her individual projects, she teaches a series of Audience Building and Planning Workshops for the Alliance of Resident Theatres/New York, which she has designed to assist participants in the development of an integrated plan to increase both earned and contributed income. 

Hurricane Sandy Updates
Sunday, October 28, 2012 05:00 PM

Hurricane Sandy 2012

Please watch this space for important updates on event cancellations, relief efforts, and other news affecting the NYC theatre community. If you have news you would like us to include, please email Max Dana at


Grantmakers in the Arts: Emergency Readiness, Response and Recovery
Creative Capital: Emergency Relief and Recovery Resources for Artists 

LMCC: Hurricane Sandy Relief Resources for Artists, Residents and Businesses
The Actors Fund Resource Directory
The Nonprofit Coordinating Committee of New York: Disaster Resources for NYC Nonprofits
Theatre Communications Group: Disaster Management Resources

Federal Emergency Management Administration (FEMA)
Residents and business owners who sustained losses can begin applying for assistance starting October 31 by registering online at, by web enabled mobile device at or by calling (800) 621-FEMA(3362) or (800) 462-7585 (TTY). The toll-free telephone numbers will operate from 7am to 10pm EDT seven days a week until further notice. FEMA funds a number of assistance programs including rental payments for temporary housing for those whose homes are unlivable; grants for home repairs and replacement of essential household items; and unemployment payments up to 26 weeks for workers who temporarily lost jobs because of the disaster.

Small Business Administration
After residents and businesses are registered with FEMA, they may apply for a disaster loan. SBA, not FEMA, provides low-interest loans to cover residential losses not fully compensated by insurance and loans up to $2 million for small businesses and nonprofit organizations of all sizes that have suffered property damage or loss of cash flow. Residents can apply online at, or in person at any Disaster Recovery Center. To find the nearest location, please call (800) 659-2955 (TTY: (800) 877-8339) or e-mail

New York State Division of Homeland Security and Emergency Services (DHSES)
The New York State DHSES provides leadership and support for efforts to respond to, and recover from, natural disasters and other emergencies. Please contact the Hurricane Sandy Helpline for New York State Residents at (888) 769-7243 or (518) 485-1159 or visit for more information.

New York City Office of Emergency Management
The New York City Office of Emergency Management coordinates emergency response and recovery, and collects and disseminates emergency information. For the latest updates on utility and transportation service restoration or to find an emergency shelter location, please go to call (718) 422-8700.

NYC Small Business Services (SBS)
NYC SBS provides helpful information for small business owners on what to do during and after Hurricane Sandy. Please visit their website or call 311.

Notify NYC
Notify NYC is the City of New York's official source for information about emergency events and important city services such as schools, utilities, and transportation. Please go to or call 311 to register for updates.

Council of Foundations
The Council of Foundations has a good list of relief efforts by the philanthropic community at

Craft Emergency Relief Fund (CERF+)
CERF+ has created the  CERF+ Artists' Relief Exchange. If you know an artist who needs help and/or if you can offer help (supplies, equipment, a place to stay or work, help in clean up, etc.), please join in this Exchange. CERF+ has also set up an Emergency Response web page that compiles the most critical resources including tips on getting assistance from FEMA, a listing of arts sector emergency resources, and some of the most relevant parts of the Studio Protector Online Guide such as information about disaster assessment and salvage. Finally, CERF+ disaster relief assistance offers grants up to $3,000 and interest-free loans up to $8,000 for any professional craft artist who has suffered significant losses.

Fundraising After Hurricane Sandy
Fundraising consulting company Benevon is hosting a series of conference calls November 1 and November 5 to address the fundraising challenges nonprofits face in the wake of Hurricane Sandy. The calls are currently full but they will be recorded and made available online. For more information visit

ArtsReady is a web-based emergency preparedness platform designed to provide arts and cultural organizations with customized business continuity plans for post crisis sustainability.  


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