News and Updates
Small Theatre Saturday
Wednesday, October 14, 2015 12:00 AM


Last month A.R.T./New York was invited by American Express to participate in their Small Business Saturday campaign on Saturday, November 28th, 2015.
Small Business Saturday is now in its sixth year, and it takes place on the Saturday after Thanksgiving. The goal is to drive attention and generate attendance and sales at local small businesses. And you don't need to accept the American Express Card to participate!
A.R.T./New York has committed to participating in Small Business Saturday through Small Theatre Saturday! We are inviting you, our member theatres, to consider participating in a discount coupon that will be available on our website only on November 28th. Each theatre can choose a discount that meets their needs and it can be used either for your current show or at a later date.
Since one of the goals of Small Business Saturday is community development and awareness, we will ask users to print the coupon, and take a "selfie" with the coupon and your theatre's logo. Participants will be asked to post their "selfies" on social media via Facebook, Twitter, and Instagram using the hashtags #shopsmall and #smalltheatresaturday!

In order to give your audiences the chance to redeem this coupon, we will need your help by sending out an email blast linking audiences to our website on the morning of Saturday, November 28th.

For more information on American Express' Small Business Saturday, visit their website.
To sign up with A.R.T./New York for Small Theatre Saturday, please contact my wonderful assistant, Rachel Haspel at 212- 244-6667 X 222 or, or me at ext 228 or


Sheri M. Goldhirsch
Wednesday, September 30, 2015 12:00 AM


Dear Members,

Last week the theatre community lost an amazing woman whom I was honored to call my friend: Sheri Goldhirsch.  Sheri was the Artistic Director of Young Playwrights, Inc.  She passed away on Tuesday, September 22nd at the young age of 55.  Many of us did not even know that she was sick; such was the very private nature of this selfless woman.

Sheri began as an Intern at Young Playwrights 34 years ago.  She swiftly rise to become Managing Director, and upon the sudden and untimely death of Young Playwrights former Artistic Director Nancy Quinn (for whom The Nancy Quinn Funds are named) she was named Artistic Director

Like many women who are ‘promoted internally’ Sheri had to ‘prove herself’ worthy of her new artistic role.  And let's face it: Nancy was a tough act to follow!  While Nancy was a redhead with a flair for the dramatic (who can forget her bright red lipstick!); Sheri was a redhead who preferred to be ‘behind the scenes’!

And it was exactly behind the scenes where she did her best work, nurturing young playwrights (teenagers mind you).  This past week those writers used their words to remind us that she was the first person to treat them and address them as playwrights!  Her encouragement to, as YPF once claimed, "Have Their Say," was felt by each and every writer she met.  YPF Founder Stephen Sondheim is right, "Children will listen."  Just read the tributes to Sheri on her Facebook page.

Young Playwright’s Founder and Board Member, Stephen Sondheim had this to say about Sheri:

"The untimely passing of Sheri Goldhirsch is not only a shock to me, but to the entire Young Playwrights Inc. family - a large one, consisting as it does not only of the seven Board Members, but also the 32,300 writers 18 years and younger who have entered their plays in the annual competition (the 340 Winners of which have, as a result, been lucky enough to see their plays professionally staged or produced). Sheri read every one of those plays during her thirty-four years of running the organization, and wrote personal acknowledgments to the playwrights. Sheri devoted her entire career to encouraging young people to find their creative roots and let them grow. Our loss is their loss, and it is a mighty one.”

Sheri left behind an amazing legacy – one which will not truly be realized for a dozen or more years – by the “young playwrights” who continue to write.  They are our future, the next Madeline George, Jonathan Mark Sherman, Julia Jarcho or Lin Manuel Miranda.

With love and sadness,


An Update on the A.R.T./New York Theatres
Tuesday, September 08, 2015 12:00 AM


Dear Members,
For several years you've asked me: "When are the new theatres going to open?" And during this time you've been incredibly patient as these dates have changed. Today I am pleased to announce that the New York City Department of Design and Construction and the Department of Cultural Affairs have given us a June 2016 date when the spaces will be complete!
To be on the safe side, we will use the months of July and August to make sure all "punch list" items get done, and to test our new theatre equipment and all of the other amazing elements that will make this a flexible, state-of-the-art space. During the summer of 2016 we will also hold numerous tours for members, donors, and our neighbors in Hell's Kitchen!

The first performances in the A.R.T./New York Theatres will be held in September of 2016.
Because these are brand new spaces built within a mixed-use development, we know that there will be some "kinks" to work through in the first few productions. For this reason, we have identified a small, diverse pilot group of members who have agreed to work with us in testing out the new theatres during their crucial first months.
We will use a peer panel to select groups for the remainder of FY17 and into FY18. Depending upon the amount of interest that develops, and how far into the future theatres seek to reserve space, we may book through December 2017 or June 2018. We are also exploring ways to award a three year residency to a group during "low demand" weeks, how two theatres could rent the space together to save on rental costs, how we might work with a festival to book out both theatres at once, and how to welcome staged readings and other events so that we can serve as many companies as possible throughout the year!
Applications for renting the A.R.T./New York Theatres will become available online on September 28, 2015. I'm sure there will be questions, so we will hold several information sessions to discuss the application and selection process with you.
I know how much these theatres mean to all of you, and we are working to develop the most transparent and responsible way possible for you to access them. We have just updated the A.R.T./New York Theatres page of our website, which will show construction photos so that you can witness their development along with all of us at A.R.T./New York. Please take a moment to visit the A.R.T./New York Theatres website at:

As always, I want to thank you all for your support during this rather long design/construction phase. We have a great team from DCLA and DDC working with us on these theatres, and it is my deepest hope that you will fall in love with the spaces as much as I have.


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