Intangible Assets
Friday, August 12, 2016 12:00 AM

Photo Credit: Tracy Kaufman


Last week, Director of Programs Ann Marie Lonsdale spoke at the Foundation Center about A.R.T./New York's programs as a part of their half-day event: No Business Like Show Business: The Care and Funding of Your Theatre Company. Here she shares her thoughts on the experience:

I got a chance to speak about A.R.T./New York and fundraising for the theatre at the Foundation Center last week. It's always a joy for me to get to talk about my favorite thing ever, arts service organizations, A.R.T./New York, and the supports we offer for our amazing members. 

I told the audience, who were all theatre and performance makers, that if there was one thing they could take away from my talk, it was this: support comes in many forms. 

We focus so much on cash grants, and rightly so. We have bills and people to pay, spaces to rent, designs to build , and we need money to do this. This is the reality of our industry. But what if we took a more expansive view? This doesn't just mean in-kind grants and donated services. Support can also take the form of information and learning through professional development, relationships with colleagues and peers that develop over time, or an enthusiastic audience member who acts as an advocate for your work.

It's so easy to slip into a scarcity mentality when it comes to securing support for our organizations. But when we redefine support to include these intangible assets, maybe we have more than we thought possible.