A.R.T./New York | Alliance of Residence Theatres

Roundtables/Workshops

Free to A.R.T./New York Members

Announcing the New York Theatre Network Series

Through this summer series of workshops, roundtables, and presentations, we'll help you become a social media rockstar (or at least figure out what the heck Twitter is). Plan to become more comfortable using social media, get up to date about best practices, and discover tools to help you manage your time. Most of all, we hope you'll walk away from this series armed with the resources to make even stronger relationships with your audience.

RSVP to for any of the New York Theatre Network Series events you would like to attend, and a list of who will be attending from your theatre. Space is limited. Updates to the schedule will be highlighted in Thursdays' member newsletter.

Workshops

Creating Video for YouTube
Saturday, September 11, 11am-2pm
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Bruce Mitchell Room)
Led by Sarah Lasley

Over the past five years, online video has quickly grown to become a supreme tool for promotion and marketing. With YouTube alone receiving over two billion hits daily, having the right tools to create and publish your own video content is essential in today's market. This workshop will provide an overview of the technical aspects of video creation- from shooting to editing to uploading- as well as insider tips on how to make your video more engaging to viewers. We will cover lighting and sound for shooting, a brief overview of editing basics with iMovie and Final Cut Pro, and how to upload, manage, and link or embed your YouTube videos to your company's own website.

Sarah Lasley currently teaches courses on Digital Video at Yale University and Vassar College. She has created promotional work for The New York International Fringe Festival, Soho Playhouse, New Theater House, The Saint at Large, Fredericks and Freiser Gallery, and ABB Reportages in Dijon, France. She was the Projection Designer for numerous Yale School of Drama productions and is working on the upcoming production of Blood Dazzler at Harlem Stage in September. She is also an independent filmmaker, and her work has screened at festivals across the nation.

Listings - Your First Line of Attack
Saturday, September 18, 11am-1pm
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Bruce Mitchell Room)
Led by Reva Cooper

Theatre listings are usually the first exposure potential customers have to your show. With enormous competition for coverage, plus surfers' short attention spans, it is imperative to get the viewers' attention as quickly as possible. Give them the incentive to come, and then immediately the means to buy tickets. Write information succinctly and compellingly, so that editors will be interested, will want to include it and can easily graft the information into their outlet.

Reva Cooper, who directs her own marketing and public relations business, has promoted the arts since 1980. Her background includes over a dozen Broadway shows, commercial Off-Broadway productions, and more than 50 plays and hundreds of music and dance appearances and arts-related events. Reva has lectured and taught marketing and publicity at New York University, Marymount College, Long Island University, Queens College, ART/New York (for whom she wrote the guide Theatre Publicity In New York), The Support Center and the Arts & Business Council's National Arts Marketing Project.

Increasing Website Traffic with Search Engine Optimization
Saturday, September 25, 11am-1pm
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
Led by Dennis Baker

What does it take to rank #1 on Google? Advertising in print media is no longer cost beneficial and in today's media climate one needs to be ranking on Google and driving traffic. This session will explore search engine optimization tactics and strategies to increase rankings and in turn increase web traffic and sales.

Dennis Baker lives the ultimate freelance life as an actor, teaching artist, and professor. He continues working in WordPress web design, web development, search engine marketing and optimization. He has led SEO campaigns for LexisNexis, Graphic Design USA, Get There From Here and independent artists and theater companies.

Creating a Social Media Strategy Plan
Thursday, October 7, 7pm-9pm
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Bruce Mitchell Room)
Led by Devon Smith

You've got an active Facebook fan page, a rabid Twitter following, and a kick ass website. Now what? Once you've started experimenting, how do you know when you've hit upon something that works? How do you measure success? What's the true impact of your social media strategy? Can you start scaling back other marketing efforts now that you've got all of these engaged fans? Why might you want to take social media beyond the marketing department? Where can you find other social media tools and resources on the web? Join me for a practical discussion on framing a robust social media strategy-for your whole organization, next season, or a single upcoming production, event, or fundraising campaign. I'll walk you through goal setting, executing a plan, deciding what to measure, and how to prepare in advance for the challenges you'll more than likely have to face.

Devon Smith is a social media consultant with an MBA and an MFA from Yale University. She has worked in marketing, development, and general management for nonprofit theatre companies from New York to LA, Seattle to Louisville, as well as for cultural festivals and the public media system. Recently she presented research on social media at the Theatre Communications Group and Americans for the Arts national conferences, and has been interviewed on the topic by several print and online publications.

Roundtable Discussions

These will be a chance to chat with fellow theatre administrators on the four major social media platforms-strategies that get results, time saving tips, measuring ROI-if you've had a question about it, someone else has probably found a solution. Devon Smith, our New York Theatre Network coordinator, will also be on hand to help facilitate and bring in additional resources. Get ready to go in depth, share examples of challenges and successes, and bring to the table new ideas on how to use social media to connect with audiences, artists, and each other.

Twitter
Monday, September 13, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Suite 319 Conference Room)

YouTube
Monday, September 20, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Suite 319 Conference Room)

Blogs
Monday, September 27, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Suite 319 Conference Room)

Presentations

Introducing the New York Theatre Network
Wednesday, September 1, 7-9pm
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Bruce Mitchell Room)

We'll present a live demo of the brand-new New York Theatre Network website, showing you how to submit listings, upload photos, add your Facebook & Twitter profiles, embed YouTube videos, and import your blog feed. You'll also get to see the website from the theatre-goers perspective-what happens when they log in with their own Facebook account, how they'll discover new theatres, and where they can participate in community forums. The site will be launching publically two weeks later.

Theatre Management Workshops

ORGANIZATIONAL PLANNING & PROCESS: Part 1
Monday, September 13, 4-8pm
A.R.T/New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Suite 319 Conference Room)
Led by Anne Dunning and Nello McDaniel of ARTS Action Research

This workshop is the first of a three part series comprised of two group workshops and a one-on-one consulting session for each member theatre with either Nello McDaniel or Anne Dunning. Issues that are explored include: the "new realities" facing small theatres today; where each participating theatre fits into the theatre community; and the defining and guiding values and processes of each theatre's organization and culture based on its own unique qualities. Participants are given an assignment to write an Organizational Profile for review in Part 2. Part 2 will take place on Monday, November 1. You may sign up to attend from either 4 - 6pm or 6 - 8pm.

Participants who complete both parts are eligible to have a 90 minute one-on-one session with either Nello or Anne. Participants will be contacted once they have completed Part 2.

This workshop is for member theatres operating under $500,000. Please email to RSVP. 

NOTE: Completing Part 1 and 2 are prerequisites for applying for the Nancy Quinn Fund grant and for attending future workshops such as, Building Audience Participation,Relational Fundraising and Development and Leading Arts Boards workshops.

 

Roundtables

Do you wish you knew your colleagues at other theatres a little better? Wouldn't it be nice to talk about your challenges with someone who can relate to them? Then you should come to an A.R.T./New York roundtable! Join your colleagues over breakfast to ask questions, offer suggestions, and brainstorm ideas. Roundtables are candid and confidential, and come in two flavors: Core and Topical.

CORE ROUNDTABLES are organized by Tier and department (available on a first come, first served basis) . You may also download the schedule here. 

Tier 1 (budgets over $1 million)

Tier 1 Marketing/Communications
Tuesday September 21, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 1 Executive/Managing Director
Thursday September 23, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 1 Technical/Production
Thursday October 7, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Suite 319 Conference Room)
RSVP to  

Tier 1 Artistic Director
Tuesday October 26, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 1 Development
Thursday November 4, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 1 Artistic/Literary
Thursday November 11, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 1 General Management/Finance
Thursday December 2, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Suite 319 Conference Room)
RSVP to  

 

Tier 2 (budgets $500,000 to $1 million)

Tier 2 Executive/Managing Director
Tuesday September 14, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Suite 319 Conference Room)
RSVP to  

Tier 2 Technical/Production
Thursday October 14, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Suite 319 Conference Room)
RSVP to  

Tier 2 Marketing/Communications
Tuesday October 19, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 2 General Management/Finance
Tuesday November 9, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Suite 319 Conference Room)
RSVP to  

Tier 2 Artistic Director
Tuesday November 16, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 2 Artistic/Literary
Thursday December 9, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 2 Development
Tuesday December 14, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

 

Tier 3 (budgets $100,000 to $499,999)

Tier 3 Marketing/Communications
Tuesday September 28, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 3 Executive/Managing Director
Thursday October 21, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 3 Development
Thursday November 18, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 3 Artistic Director
Thursday December 16, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

 

Tier 4 (budgets under $100,000)

Tier 4 Executive/Managing Director
Tuesday October 5, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to  

Tier 4 Artistic Director
Tuesday December 7, 10am-11:30am
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Studio B)
RSVP to

 

TOPICAL ROUNDTABLES are initiated by you, our members. Are the Core Roundtables too broad to cover everything you want to discuss? Is there a specific item of interest you think could become a roundtable of its own? We will be happy to coordinate it! Contact Frances at to discuss.

Ensemble Roundtable
Brings together ensemble-based theatre practitioners.
Initiated by Leese Walker of Strike Anywhere Performance Ensemble.

Monday, October 25, 6pm-8:30pm
A.R.T./New York Spaces @ 520 (520 Eighth Avenue, 3rd Floor, Bruce Mitchell Room)
RSVP to